TMMM (Two Minute Money Maker): You Don't Know What You Don't Know

Hey legends :)

Here are some notes from a recent coaching session:

The biggest thing holding most business owners back isn't a lack of effort.

It's a lack of awareness.

They don't know what they don't know.

Imagine drawing a small circle on a page. That circle represents everything you currently know about business. Every lesson from your parents, every experience you've had, every book you've read, every mistake you've made.

Now draw a much bigger circle around it.

That outer circle represents everything you don't know yet.

Here's the problem.

Most business owners operate entirely from that small inner circle. They rely on the same thinking that got them to where they are today and then wonder why they keep hitting the same ceiling.

The reality is this:

The business owner doing $10 million hasn't magically been given better opportunities than the owner doing $1 million.

They've simply solved more problems.

They've upgraded their thinking.

They've developed better habits.

They've expanded their circle.

This is why continuous learning matters.

Not because you need another qualification.

Not because you need more theory.

But because somewhere in that larger circle is the solution to the challenge you're currently facing.

The answer to your sales problem.

The answer to your people problem.

The answer to your time problem.

The answer to your profit problem.

You don't need to learn everything.

You just need to learn the next thing.

Ten minutes a day.

One idea.

One insight.

One improvement.

Over time, those tiny investments compound into massive transformation.

Most business owners wildly overestimate what they can achieve in a month and wildly underestimate what they can achieve in a year.

They try something for a few weeks, decide it isn't working, and move on to the next shiny object.

The successful ones don't.

They stay curious.

They stay coachable.

They keep expanding their circle.

Remember this:

Smart people learn from everyone and everything.

Average people learn only from their own experiences.

Foolish people already have all the answers.

Stay hungry.

Stay humble.

Keep learning.

Because the breakthrough you're looking for is often hidden in something you haven't discovered yet.

Action Step:

Take 10 minutes today to learn something that directly addresses the biggest challenge in your business right now. Read an article. Watch a training video. Listen to a podcast. Ask a better question.

Then ask yourself:

"What don't I know yet that could completely change my results?"

That question alone could change everything.

Until next time, keep getting 1% better every day.

Bernard Powell

Premier Business Academy

Helping business owners escape small business prison and build a business that gives them more profit, more freedom and more life.